To Have Your Own Product or Not To Have Your Own Product?
That is the Question!

By Denise Hall (c) 2003


If you've been working online very long you've probably
noticed different people will give you different advice for
earning money and building your business.

Some will say you have to have your own product to sell.
Others will claim you absolutely don't need your own
product.

So who's right? In this case, I'd say both!

I'm sure you're wondering what I mean because that doesn't
seem to make any sense. How can both be right?

It's simple. Think of it this way. Let's say you create
innovative software to help internet marketers increase
their profits by automating their businesses. You have a
great product and your sales are decent.

But, what about the potential customers who visit your
website but don't need your product because they don't yet
have a business? They're still exploring the marketing
world. Maybe they're trying to find products to sell or
learn how to build an online business. Away they go! After
all, they don't need software to help them with their
business if they don't have a business, right?

Wouldn't it make sense to offer other products to benefit
them? Maybe you don't write e-books about how to market on
the internet, but other people do. Why not offer some of
those at your website to entice your visitors?

If they purchase an e-book today and learn how, where and
what to market, don't you think they'll return to your
website and order your software that will now help them
automate their brand new business?

Makes sense, doesn't it? Having your own product is great.
But offering other helpful resources to your customers
builds your sales even more. You'll make money from the
e-book, then from your own product. Two sales to a visitor
who almost left!

Offering products and resources that compliment your own
products makes your website an invaluable resource for your
customers.

This is why so many internet marketers say you need
multiple streams of income. There are those who swear by
it. And maybe they're right.

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Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-budget.com today.
Her new e-book Get Inside the Minds of Scam Artists! teaches
you how to avoid being ripped off by unscrupulous customers.
http://www.home-business-on-a-budget.com/scamartists.html
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