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Denise Hall Publisher/Editor denise@home-business-on-a-budget.com http://www.Home-Business-on-a-Budget.com Home Business on a Budget Newsletter is a bi-weekly publication. My mission is to help you succeed in your home business without spending an arm and a leg. Each issue contains useful tips, information and articles. Good luck in your business ventures! Translate this newsletter to another language: http://world.altavista.com/ Do you have a friend who would like this newsletter? By all means, pass it on please. The more, the merrier, as I always say! 
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My 2 Cents Worth - Editor's Chit-Chat
Hi All! Welcome to another Sunday with yours truly and thanks so much for letting me be a small part of your day. :~) If you're new today, a warm welcome to you. I hope you'll enjoy the issue. First, a huge thanks to all of you who sent me birthday cards and notes a couple of weeks ago. You guys are the best! It looks like spring is on the way. The snow has been slowly melting over the last couple of days. There's still plenty on the ground, and I'm sure we'll get more snow before the month is over, but I'm enjoying the sunshine and 40+ degrees while it lasts. Did you remember to set your clocks ahead one hour for daylight saving time? I didn't. At least not until a friend emailed me this morning. Now I feel like I'm running an hour behind. LOL Here's something I heard about yesterday that has me pretty outraged. I apologize for throwing politics in here, but I feel Americans need to be aware of this. A certain U.S. Senator wants to pass a bill granting amnesty to illegal aliens. It's estimated that they'll use $843 billion more in welfare and other government services than they'll pay in taxes over their lifetime. That $843 billion will get paid by American taxpayers, of course! Excuse me, but when the hell will our government decide it's time to put Americans first? We have American citizens living on the streets, unemployed, going hungry and without medical care. And we're supposed to reward people who are living in this country illegally by paying them from our tax dollars? Golly gee! Maybe if we helped American citizens as much as we help citizens of other countries we wouldn't have homeless and jobless people. Now, don't get me wrong. I don't have a problem helping people from other countries. I just think we need to take care of our own people first. Did it ever occur to our government that helping their own citizens first could eventually eliminate the need for such huge budgets for programs like welfare? You know the old saying - take a man fishing and he'll eat for a day, but teach him to fish and he'll eat for a lifetime. Here's a plan - some of our homeless, unemployed citizens can go work for the government thinking of stupid ways to spend the taxpayers' money - like this amnesty bill. Better yet, let's replace half our government officials with them. I'd be willing to bet they know what's best for America. 'Nuff said or I'll really go into a tyrade on this! To read the whole article visit here: http://www.numbersusa.com/hottopic/congress.html And if you'd like your congressman to hear your view on this, or any other issue, click the "Contact Congress" link in right column of that page. OK, it's time to let you get on with the rest of the issue. You'll find some terrific new free reports in the "free stuff" section below, so don't forget to pick them up. I'll see you here in two weeks. Until then, be profitable! Denise
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Feature Article
3 Incredibly Simple, but Outrageously Powerful Keys To Guaranteeing Your Email Messages Are Read by Jimmy D. Brown There's nothing that comes close to its power in online marketing. In fact, many of the most critical elements of eBusiness are tied to it: joint ventures, newsletter publishing, automated follow-up, article distribution, free reports, autoresponder messages and eCourses, networking... the list could go on and on. Of course, I am referring to EMAIL MARKETING. It is impossible to be successful online without some form of marketing via email. Nothing else can boost your business like a good list and an understanding of how to use it. You can *literally* send a mailing in the morning and earn several thousand dollars by the end of the day with email marketing. What I want to share with you in today’s lesson is how to increase your email marketing leads, sales and profits. So, let's get at it... --> Develop an attention-grabbing subject line. Russell Crowe would have never won an Academy Award for Gladiator if no one had watched the movie. Britney Spears wouldn't have gone quadruple platinum with her latest CD if no one listened to her music. And you ain't gonna earn a single penny in profits from your email marketing if folks don't read the message you send. It’s one thing to send an email out to 50,000 prospects, it’s another thing to get any of them to read it. And whether or not you need to start writing your Oscar acceptance speech depends upon how well you craft the "subject" line of your email promotion message. There are three keys to writing subject lines that are so compelling that the recipient is practically forced to click and open your email. 1. Personal. There is something both attention-grabbing and exciting about seeing your name in the subject line of an email. For one thing, we just love to see our own names. Nothing grabs our attention quicker than something that is specifically about us or for us. And, for another, personalization *typically* means it isn't SPAM. While some spammers do have access to databases with our names, for the most part their lists are built by harvesting emails. So, when we see our name in the subject line, we immediately are drawn to it... "Jimmy, here is the information you requested" "Jimmy, I'd like to give you a free copy" "Jimmy, did you forget about this?" Almost every good autoresponder or email distribution system will have a “personalization” feature that will allow you to automatically insert your prospect’s name into your email messages when sending your mailings. It works like this... A. Person joins your list through a subscription form, which captures their name and email address. B. You insert a predetermined code (like ) that your autoresponder or mailing system provides you, into the email message. C. The system automatically converts that tag into the actual recipient's name before delivering the email. Voila – you’ve got personalized emails. You can generally use these personalization features in both your SUBJECT line of the email and the BODY of the actual email message itself. An additional attention-grabbing feature to the 'ol subject line is to TARGET your audience. Of course, you will *always* want to send your emails to a targeted audience. I.E. Don't send your Wrestling email to a homemakers' list. :o) For example: I recently sent a mailing out to a smaller list I have of folks who are interested in reprint rights to products. I had made reprint rights available to my new product, and I wanted to let them know about the licenses. Here are some sample subject lines that I might have used… “New reprint rights released today...” “Reprint rights are available...” “Sell this new product and keep every penny” You may receive 500 emails a day, but if you are interested in reprint rights (and you would be, or you wouldn't be on that list) then this particular subject line is going to stand out when you download your emails. When you combine personalization AND targeted audience, then you have a very compelling subject line... "Jimmy, new reprint rights released today..." "Jimmy, reprint rights are available..." "Jimmy, sell this new product and keep every penny" That's an email I'll read every time. :o) 2. Powerful. Another key to writing an email subject line that entices the reader to take a look at your message is to use "power words." A "power word" is a word that appeals to the senses. It's been shown over and over that we do not buy based on logic, but rather on emotion. Email marketing works on that same premise. A few "power words" include: Free, New, Exclusive, Amazing, Fast, Results, Guaranteed, Unlimited, Step-by-Step, Overnight, etc. Etc. means "and so on." Don't put "etc." in your subject line. That's not a power word. :o) "Power words" are strong motivators for reading further. Why? Because they trigger our emotions. They create curiosity. They are compelling. So, use them. --- Sidebar --- Since I've mentioned something you SHOULD include in your subject line, let me also mention something that you SHOULD NOT use. Avoid two things like you avoid an angry rattlesnake... hype and in-your-face symbols. Don't make outlandish claims like "Earn $50,000 overnight." If it isn't believable, then folks will simply delete your email without ever reading it. And for goodness sake, don't use "in-your-face" symbols!!!!!!! No one reads *****URGENT******* or (((((Read Now))))) or @@@Newsflash@@@ Kind of gets the same response as that obnoxious alarm clock at five in the morning. In other words, it's a turn off! :o) --- End of Sidebar --- Another “type” of power words is a DEADLINE: 24 hours only, next 3 days, only 5 will be accepted, the first 10, etc. Power words, especially the word “FREE” are particularly effective in getting people to read your email. Combine a power word with a deadline and you’ve got a winner. 3. Promising. The third key is to present a desirable result. Your subject line must make a promise. It must inform the reader, in that split-second that they view it, that there is something that awaits them if they read your email. And that something must be desirable. It must be something that the reader does not want to miss out on. It must appeal to the emotions and pull the reader to the edge of their seat like they were waiting for the climax of a really good movie. Your subject line should create expectation. Understand this: folks don't buy products because they want your product... they buy products because they want the result of your product. We buy exercise equipment because we want to look good. We buy candy bars because we like the taste. And we visit the dentist because we ate too many candy bars. :o) We revolve around results. We work because we want the paycheck. We drive our vehicles because we want to get somewhere. We play golf because we enjoy it. We are a results-driven society. By creating an email subject line that promises results you create expectation. Look at the difference between these two subject lines... "Free 7-day eCourse released today..." "Free 7-day eCourse you can obtain in 5 minutes..." Both have a power word. Both are fairly interesting. But... ...which one creates expectation? The second one makes a promise... I can have it in 5 minutes! This is one of the biggest keys in email marketing, and yet is often overlooked. It amazes me how many ezine publishers, for example, have this subject line... "Bob's Newsletter, Issue 212" Whew, hold me back. I can't wait to read that. :o) Sure, some folks will read it anyway -- especially if you have a loyal readership who knows your stuff is first rate. But, I don't care WHO you are, you will ALWAYS have better results with a subject line that creates expectation. You can apply these three keys, "Personal, Powerful and Promising" to any form of email marketing you use... autoresponders, newsletters, free reports, solo mailings, joint venture offers, virtually anything to do with email marketing. Get this right and it will be time to start working on the 'ol Academy Awards acceptance speech for your Best Email Oscar. :o) ------------------------ Ready to learn more from Jimmy D. Brown about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today at http://www.subjectlinesecrets.com/ Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.
Publisher's Recommendation
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Grins 'n Giggles
This was taken from a newsletter that I receive each day. Get daily Internet tips, tricks, jokes and information: http://www.resource-a-day.net/member/index.cgi?gifts_n_things2002 The missing dot.......... A kindergarten class had a homework assignment to find out something 'exciting' and relate it to the class the next day. When the time came to present what they'd found, the first little boy the teacher called on walked up to the front of the class ..... and with a piece of chalk, made a small white dot on the blackboard and then sat back down. Puzzled, the teacher asked him what it was. "It's a period," he replied. "I can see that," said the teacher, "but what is so 'exciting' about a period?" "Darned if I know," he said, "but this morning my sister was 'missing' one. Mommy fainted; daddy had a heart attack, and the boy next door joined the Navy.
Expert Advice
Each week I'll publish some tips or advice. I'll try to cover every subject I can think of, but if you have any suggestions, please send them to me at the e-mail address listed below. 9 Tips For Running A Profitable Web Site 1. Address your targeted audience on your business site. Example: "Welcome Internet Marketers". If you have more than one, address them all. 2. Make sure your content and graphics are relevant to your web site's theme. You wouldn't want to use a bird graphic on a business web site. 3. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site. 4. Offer a way for visitors to contact you on each web page. List your email address, fax number and phone number. 5. Give people the option of viewing your web site offline. Offer it by autoresponder or printer friendly version. 6. Make sure a least 50% of your content is original. The other option is to offer something else original other than content, like software or an online utility. 7. Offer your visitors incentives for revisiting your web site. You could give them new content, ebooks, software, ezine, etc. 8. Make sure all links on the navigational bar are clickable. If people can't get to where they want to go, they will leave. 9. Organize your web site in logical and profitable sequence. You don't want to give a freebie before they learn about the product(s) you're selling. Send your suggestions or questions for the experts: mailto:denise@home-business-on-a-budget.com?subject=ExpertAdvice
Advertising Options
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It's Your Dime - Reader's Feedback
None today. Your contributions here. E-mail your comments, profiles, or feedback: denise@home-business-on-a-budget.com?subject=Here'sMyDime
Free Stuff
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Ad Swaps - More Great Reading
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Editor's Closing Comments
I hope you've enjoyed today's issue of Home Business on a Budget. I always welcome reader's feedback, comments and suggestions. Please feel free to e-mail me if you ever have any questions that I can help you with. I am always willing to help in any way I can. I also accept guest articles for publication. Please send them to the e-mail listed below with "article" in the subject line. Denise Hall Publisher/Editor Contact me: denise@home-business-on-a-budget.com Website: http://www.Home-Business-on-a-Budget.com
LEGAL STUFF
I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Home Business on a Budget Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does not constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. I respect the privacy of my readers. I will never supply or sell your personal information to any Third Party!
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