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Denise Hall Publisher/Editor denise@home-business-on-a-budget.com http://www.Home-Business-on-a-Budget.com Home Business on a Budget Newsletter is a bi-weekly publication. My mission is to help you succeed in your home business without spending an arm and a leg. Each issue contains useful tips, information and articles. Good luck in your business ventures! Translate this newsletter to another language: http://world.altavista.com/ Do you have a friend who would like this newsletter? By all means, pass it on please. The more, the merrier, as I always say! 
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My 2 Cents Worth - Editor's Chit-Chat
Hi All! Welcome to another Sunday with yours truly and thanks so much for letting me be a small part of your day. :~) If you're new today, a warm welcome to you. I hope you'll enjoy the issue. What fantastic weather we've been having in northern Michigan for this time of year! I've never seen September and October this warm and sunny. We've had temperatures in the 70's most of the time. Heck, I even have new roses blooming and my hyacinths are trying to bloom again, too. Normally by now our days are in the 50's and 60's, sometimes even colder. And the nights are down around the freezing mark or just above. Flowers, plants and even the grass are usually brown and dead or almost dead. This year they're still very green. I'm really enjoying this little twist, although quite a few leaves have already fallen, forcing me to rake twice in the last few weeks. I need to rake again today, too, but I refuse to complain about it. The warm temps are all that matter. :~) Besides, keeping active is good for the arthritis in my shoulder. The only problem is, I fear that when old man winter arrives it will be with a vengeance. LOL It's time to let you get on with the rest of the issue. Don't miss the terrific article below or the free download in the Expert Advice column. I'll see you here in 2 weeks. Until then, be profitable! Denise
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Feature Article
HOW TO ADVERTISE EFFECTIVELY ONLINE FOR INCREASED PROFITS © Copyright by Eva Browne-Paterson - www.EvieB.com As an internet marketer, the one main key to making profits online is by advertising. You can advertise several things at once even, including: -> Your own program, service or products... -> Other people's programs, services or products as an affiliate. :: How Can You Stay IN Profit? The way to ensure that you remain in profit each month is to promote the products, programs and services that cost you money each month. By doing this, your outgoings will be self-liquidated by incomings from affiliate commissions. Typically, if you develop or purchase your own products, then you're making pure profits by promoting your own products -- and THAT makes good business sense if it's possible. But many people, especially those who are new to internet marketing, aren't completely sure about the available sources of getting new prospects to their web sites. It can be quite a dilemma when you're first starting out and don't have a clue about which way to turn and what methods to utilise... This article is going to give you 12 different ways to attract site visitors to your site to view your offer -- mostly FREE -- and give you insider tips to help you create a better response. :: What Advertising Methods Can You Utilise? There are many advertising methods that you can utilise, but for the sake of this article, we're going to stick with free methods mainly -- the reason being that most people starting out don't have the funds required to continually use paid promotion methods. Here are some good suggestions and tips for free marketing that you can easily utilise: -> Banner advertising - Don't believe the hype you hear about it being useless. On the contrary, banner advertising can be a great passive method of attracting new prospects, as long as your banner is professionally made and compels viewers to click it. TIP: If you can't afford a graphic designer to create a banner for you, try creating a banner using a simple 468x60 pixel table with centered text saying something like, "Show Me How To Get More [whatever your program brings]". Make it blue and underline it so it looks like a real hyperlink that will attract clicks. -> Ezine advertising - You just can't go wrong with this method, because for one -- the audience is warm. They're people just like you who subscribe twice, in most cases, to receive quality information. Your offer will fit into that niche right? TIP: Dare to be different to stand out from the crowd with your classified ads. -> Text advertising - These are great little eye-catchers, as long as you take the time out to construct your ad like a Google ad... to literally attract attention by using keyword-laden, eye-catching text in the subject line and content. It's definitely worthwhile to research your subject topic before creating ads, and use copy that attracts attention and change it to suit your personal offer. TIP: Use colored text where available. -> Link Exchanges - There's absolutely no doubt that exchanging links increases your Page Rank and Popularity ratings with major search engines. It just makes good business sense to have as many incoming and outgoing links to your web sites as possible! These can be time-consuming, but it definitely depends on the link exchange system that you're utilising to conduct the link exchanges in the first place. [That means, forget about the manual email way and utilise a good online link exchange system script instead! Save HOURS of work and effort.] TIP: Make your descriptive link exchange text as outstanding as possible to attract attention. -> Co-Registration Joint Ventures - Did you know you can build your list so easily by participating with other like-minded businesses online to build your credibility and exposure? Thank you pages are a great place to show coregistration JV's. TIP: Wherever possible, utilise a free coreg system to automatie the process. -> Traffic Exchanges - These are a great way to increase the hits to your web site and to get people viewing your web pages. Usually it's a good idea to utilise splash pages, or lead capture pages in traffic exchanges. The reason for that is that you need to capture the viewer's attention quickly and it's easier to do that with a splash page that stands out. There are different types of traffic exchanges online including physically surfing and clicking the next button to progress to the next web page, or autosurf exchanges that automatically move onto the next web page. They're a good way to keep abreast of the latest programs that are available online as well. TIP: Many traffic exchanges come with banner rotations and text ad impressions that you might be able to utilise as well. Just check out the back office or signup to programs that offer these as a bonus. -> Classified advertising - I don't know about you, but I often read classified ads in ezines, just to keep abreast of what's going on, what's new and the latest offerings online. And which ones do I click on? The ones with the eye-catching headline and the teasing copy that compels me to click through to the advertised link... (tracked of course - then you know you're dealing with a professional). How about you? TIP: Think about what YOU do and copy that click-attracting method. It simply works. -> Articles - Can you write articles? Well in this day and age, it doesn't matter if you can or not. There are so many guidelines you can follow and software applications to practically do it for you... or download from libraries... If you're lucky enough to have the 'gift of the gab', simply say what comes from the heart and soul and you'll have written a winning article. But of course, you DO know that apart from giving very good information in the article, you need to have a killer resource box right? Because when someone enjoys your article, the next natural step to take is to read the resource box and click through to your recommended web site. TIP: Make your resource box brief, informative and like the best classified ad you've ever written. ;-) -> Blog advertising - Essentially one of the quickest ways to be listed online through Google, using their blog system (or many others) is a wonderful way to turn up highly ranked in search engines and to have your web site linked to in many ways. If you don't have your own blog yet, checkout the search engines for blogs and start your own ASAP! TIP: Blogger is one of the fastest ways to setup up and blog and be indexed by Google quick smart. -> Search engine listing - Well need I say that if you aren't in any of the major search engines, then no one will find you. Period! It's a must-have requirement to be listed in the major search engines. Just ensure your main web page is search engine optimised to include a good title, description (like a google ad) and includes relevant keyword meta tags. TIP: Search for search engine submission to find a free submission tool to multiple search engine sites. -> Solo ads - Well these are the BEST way to advertise online, because you capture the reader's undivided attention. The only thing they're seeing is your ad. Did you use a must-read headline and extra good solo ad copy? If so, then you'll have success. Please don't think you can send out crap in a solo ad and expect a conversion rate of any kind. It just WON'T happen. People are very busy out there. Just remember that and write appealing copy. TIP: Write in the first person as a personal testimony for a better response. -> Web 2.0 - Have you made the move to Web 2.0 yet? It's an incredible happening and something that we'll cover in another article. But you'd better bet your bottom dollar that you can't ignore it or forget the absolute power that audio, video, bookmarking and social networking holds for your business. Just ensure you find out more about it and utilise it in your marketing strategies for 2007 and beyond, and you'll make out just fine. ;-) TIP: Download a free ebook that explains everything you need to know about Web 2.0 from here. These are just a few examples of the mainly free methods that you can utilise to promote your business, but know in advance that having a marketing plan in place helps you to keep on top of what needs to be carried out and when. Organisation is the key to optimum promotion. Not only that, but it does take time and effort -- just little money -- to perform these must-do marketing tasks. But if you want to save time and effort, you can always pay for good quality services to carry out the tasks for you. One replaces the other... Just search the internet for the methods listed above in bold and listen to recommendations from online associates for good services that can help you to promote your business effectively. As long as you can promote consistently and play the 'numbers game', which always includes tracking, testing and tweaking to get your offer through the number of interested prospects, then you simply can't go wrong. I wish you all the very best with your future marketing and hope that you can take the initiative to look up some of the methods that I've mentioned in this article, and put them to good use for your increased business profits! ---------- About the Authors: Eva Browne-Paterson runs Ezines-R-Us.com with Jullieanne Matheson, an advertising service for clients that want to get their promotions in front of double opt-in ezine readers. Check out their special classified ad deals here and targeted solo ads here.
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Grins 'n Giggles
This was taken from a newsletter that I receive each day. Get daily Internet tips, tricks, jokes and information: http://www.resource-a-day.net/member/index.cgi?gifts_n_things2002 Two redneck guys go on a fishing trip. They rent all the equipment: the reels, the rods, the wading suits, the rowboat, the car, and even a cabin in the woods. They spend a fortune. The first day they go fishing, but they don't catch anything. The same thing happens on the second day, and on the third day. It goes on like this until finally, on the last day of their vacation, one of the men catches a fish. As they're driving home they're really depressed. One guy turns to the other and says, "Do you realize that this one lousy fish we caught cost us fifteen hundred dollars?" The other guy says, "Wow! It's a good thing we didn't catch any more!"
Expert Advice
Each week I'll publish some tips or advice. I'll try to cover every subject I can think of, but if you have any suggestions, please send them to me at the e-mail address listed below. Is "Guru" a dirty word? Are they scammers who thrive on hype and their ability to convince us there are secrets we need to know while deliberately holding back one piece of the puzzle that causes us to fail time and time again? Do they mislead us, lie to us and abuse our trust? Find out here: http://www.home-business-on-a-budget.com/Guru-Boycott.pdf (Right-click and "save target as") Send your suggestions or questions for the experts: mailto:denise@home-business-on-a-budget.com?subject=ExpertAdvice
Advertising Options
Advertise in Home Business on a Budget Newsletter Inexpensively: http://www.home-business-on-a-budget.com/advertising.htm Get your ad seen by hundreds of thousands of Ezine Readers: http://www.home-business-on-a-budget.com/adservices.htm
It's Your Dime - Reader's Feedback
None today. Your contributions here. E-mail your comments, profiles, or feedback: denise@home-business-on-a-budget.com?subject=Here'sMyDime
Free Stuff
How To Create An e-Course In Only One Day: http://www.7BuckOffers.com/Create-Ecourse.pdf (Right-click and "save target as") How to Produce Profits By Using the Power of Email Marketing: http://www.7BuckOffers.com/6KeysToEmailResults.pdf (Right-click and "save target as") Six Steps To Six Figures With List Marketing: http://www.7BuckOffers.com/6StepsTo6Figures.pdf (Right-click and "save target as") How to Triple Your Opt-In Requests Without Spending a Penny: http://www.7BuckOffers.com/TripleYourOptins.pdf (Right-click and "save target as") 5 Steps To A Big Profit, Small Report Business: http://www.7BuckOffers.com/5Steps.pdf (Right-click and "save target as") Parable For The Internet Marketer: http://www.home-business-on-a-budget.com/Dinglebert.pdf (Right-click and "save target as")
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Ad Swaps - More Great Reading
Please visit the ezine page at my website to find more great reading material: http://www.home-business-on-a-budget.com/HBB_LinkEx_Ezines.htm
Editor's Closing Comments
I hope you've enjoyed today's issue of Home Business on a Budget. I always welcome reader's feedback, comments and suggestions. Please feel free to e-mail me if you ever have any questions that I can help you with. I am always willing to help in any way I can. I also accept guest articles for publication. Please send them to the e-mail listed below with "article" in the subject line. Denise Hall Publisher/Editor Contact me: denise@home-business-on-a-budget.com Website: http://www.Home-Business-on-a-Budget.com
LEGAL STUFF
I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Home Business on a Budget Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does not constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. I respect the privacy of my readers. I will never supply or sell your personal information to any Third Party!
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