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Denise Hall Publisher/Editor denise@home-business-on-a-budget.com http://www.Home-Business-on-a-Budget.com Home Business on a Budget Newsletter is a bi-weekly publication. My mission is to help you succeed in your home business without spending an arm and a leg. Each issue contains useful tips, information and articles. Good luck in your business ventures! Translate this newsletter to another language: http://world.altavista.com/ Do you have a friend who would like this newsletter? By all means, pass it on please. The more, the merrier, as I always say! 
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My 2 Cents Worth - Editor's Chit-Chat
Hi All! Welcome to another Sunday with yours truly and thanks so much for letting me be a small part of your day. :~) If you're new today, a warm welcome to you. I hope you'll enjoy the issue. I've been thinking about just how fun it is being a grandparent. Every time my son tells me about something the girls did that they shouldn't have done and I hear the frustration in his voice, I remind him of things he used to do. Then I chuckle to myself when I get off the phone. :) (It doesn't take much to entertain me, does it? LOL) Last week he sent me a picture that was pretty cute. (Read: cute from Grandma's point of view, but not so cute from Mom and Dad's point of view.) Anna, the 3 year old, wanted to watch the goldfish swim... So she filled the bathroom sink with water and dumped in a whole box of goldfish crackers. :) But somehow that doesn't quite compare to the time her dad put one of his Weebles in the oven and turned it on. LOL Yea, it's pretty nice being able to laugh about such incidents and not having to deal with them yourself. I always wondered why people said they love being grandparents so much. Now I know. :) I sure wish they lived closer to me, just so I could see some of those little "annoying" things with my own eyes. LOL On the other hand, it wasn't so funny when they visited this past summer and one of them got Flarp (a silly putty-type substance) stuck on my living room carpet, although by the time I found out about it, it was cleaned up. Apparently all 4 of my kids worked hard to keep me from seeing it while they worked on getting it out of the carpet. LOL Oh, well, I'd still rather they lived closer so I could see them more often. They'd just have to keep the Flarp at their own house. :) OK, it's time to let you get on with the rest of the issue. Have a Happy Thanksgiving next week, and I'll see you here in 2 weeks. Until then, be profitable! Denise
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Feature Article
The 6 Parts Of A Sales Machine That Won't Quit By Marlon Sanders Let's talk about you and your sales machine. You get people into your funnel. You send 'em emails and sales messages. Take 'em FROM those emails to "conversion pieces" and you sell 'em. Or give 'em reasons to buy now. Whatever you wanna call it. I've tried hard over the past 6 months to convince you to create your own products. Whether you have or haven't, it's now time you move on and learn to build your list and your sales machine. If you don't have your own product by now, just get started using affiliate products. Here are the 6 steps to building your sales machine. 1. Research your target market to know the blogs, forums, and web sites your target audience visits. You want to look at the signature lines in forums to find out who is selling what to whom. You want to find out WHO the list owners are because they're your potential joint venture partners. In other words, they're the ones who might sell your product to their list for a commission on sales. You want to look at the blogs and forums and find out if there are Google Ads on the page (if so, you can buy an ad on that exact page using Google's site targeting and pay ONLY when someone clicks). You want to see if you can purchase banners there and so forth. You want to write up an in depth profile of your ideal buyer, including their age, income, educational level and web sites they frequent. 2. Create a hot freebie that'll compel 'em to join your email list. In Internet marketing the past 6 months, highly sophisticated product launches have taken over that involve videos or other things being given away in exchange for an email address. The formula is STILL the same: Get people on your email list and sell 'em. Only on product launches, you do the selling part in a collapsed time frame like a day or a week buttressed by the social support of all your buddies (or allies) emailing the same offer at the same time. The ART of the product launch that a few people have mastered is how to get all their buddies and affiliates to email for THEM without having to do reciprocal emails for all of them. In most target markets, you won't have that problem. In Internet marketing it's an issue because everyone is obviously a marketer and has their own thing to pitch. Anyway, the point is, you wanna find something really hot that'll make people WANT to join your email list and confirm their email. 3. A Squeeze page and email thank you/confirmation process that is a well-oiled machine. Once people join your list, they go to a thank you page. You usually use that page to convince people to go to their email and click the confirmation link. Then after they click THAT link, you take them to a special offer. In modern terminology, it's an OTO. In truth, it's nothing different than what has been done for 1,000 years. A special offer with a time limit. Don't you know that 1,000 years ago the big marketing trick was to sell your camel by throwing in the mule but only if you bought that day? One thing that HAS changed is the format of the pitch. There is some evidence things are going more to video pitches vs. text, although I haven't seen a lot of evidence of that with my target market. I still like sales letters as the primary tool supported by audio and video. 4. Email that gets delivered You need a reliable email service and a way to monitor delivery. I get stats on my email delivery. I average about 75%. But sometimes it'll go up to 95%. The problem with cheaper services is you probably won't get as good of delivery as you get with more expensive services. But the service itself costs quite a bit more. 5. Regular emails to your list that pitch and give value. You need to have a ratio between pitches and content or value if possible. I didn't used to do this. But in today's market, I feel it's important, although debatable. If you have a situation where tons of affiliates will go to bat for your product launch, your own list doesn't matter much. I'm doing this ezine because I feel the content helps people stay on my list and retains readership. I'm one of the ONLY (if not the only) major brand name teachers doing this. 6. Send people to your blog, mp3 audios (podcasts), videos, live video, recorded video, screen capture video and other sales tools. If your people aren't BUYING, employ "The Full Arsenal." Send 'em links to something that does a more in depth sales job than the email can like audio or video. You do NOT HAVE to use "The Full Arsenal." Some people don't like audio or video. I encourage you to use it. But you can succeed without it. Here's a little mini checklist for implementing "The Full Arsenal." -- How to record audio, edit it, add a nice little music track to the beginning, sweeten the sound and turn it into nice flash buttons for your web site, this is a skill worth learning. -- On video, you should know the basics of 3-point lighting. And be able to convert video to FLV. That's a minimum skill. Yes, you can farm out some of it. But it isn't all that complicated to learn. -- You need to know how to use Camtasia or Camstudio to record screen video and save it to a SMALL file size, so it'll stream right on your web site. -- You need to know how to use Power Point or the Presentation software in free Open Office to create slides you record with Camtasia. -- And I think knowing how to create cool backgrounds is a plus. -- You should be able to put audio and video on your blog. On video, the LIGHTING makes ALL the difference in the world. Knowing the basics of lighting really helps. And on screen video, having decent audio helps. The minimum learning curve would be doing SCREEN video and audio podcasts. Those two are ESSENTIAL in this business. I'll add that I teach everything above in the New Promo Dashboard, although the part on lighting isn't complete. I refer you to a $30 DVD you really need to buy to learn to do lighting right, although there are some decent tutorials for it on Youtube. But this isn't a pitch. These are the things you need to know and do. They aren't sexy but they ARE the guts of the business. In 30 minutes to 2 hours a day, you can make a real dent in learning these skills. But the most crucial ones are everything down to row 6 "The Full Arsenal." You can add those skills as you go along. But you gotta know where and how to REACH your target audience, how to put together a freebie that attracts 'em, how to put up the Squeeze page and how to send out emails that get 'em to buy! This is ALL the "gurus" do. Except they get all their friends to promote on the same day or week. But the process is exactly the same. So let me ask you a question: WHERE are you on these 6 steps? Where are you STUCK at? What will it take for you to get to the NEXT step? To get unstuck? Post that to my blog if you want a response from me. http://www.marlonsnews.com Best wishes, Marlon Sanders ----------------------------------------------------------------- Marlon Sanders is the author of "The Info Product Dashboard." If you want to create your own info products, go to: http://www.productdashboard.com
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Grins 'n Giggles
The top ten signs that your co-worker is a computer hacker 10. You ticked him off once and your next phone bill was $20,000. 9. He's won the Publisher's Clearing House sweepstakes three years running. 8. When asked for his phone number, he gives it in hex. 7. Seems strangely calm whenever the office LAN goes down. 6. Somehow he/she gets HBO on his PC at work. 5. Mumbled, "Oh, puh-leeez" 95 times during the movie "The Net" 4. Massive RRSP contribution made in half-cent increments. 3. Video dating profile lists "public-key encryption" among turn-ons 2. When his computer starts up, you hear, "Good Morning, Mr. President." 1. You hear him murmur, "Let's see you use that Visa card now, jerk." Compliments of AhaJokes.com
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Expert Advice
Each week I'll publish some tips or advice. I'll try to cover every subject I can think of, but if you have any suggestions, please send them to me at the e-mail address listed below. How to Effectively Set Goals and Reach Them How many times have you set a goal for yourself and not followed through with it? There are some simple steps to take to prevent this from happening again. Most people know that setting goals is important when they want to achieve something. Unfortunately, not many people know how to effectively do this. How many people can you think of that set a New Year's resolution with an attitude of giving it 110%, only to give up on their resolution less than two months later? Some people do not even make it that long. Why is that? When setting a goal, make sure that you are realistic. You can pick a goal that is challenging, but do not pick one that is impossible. If you pick a goal that is impossible or nearly impossible, you are more likely to just give up on the goal. Next, determine how long you have to reach the goal. Do you want to reach it within a month, six months, or a year or more? Give yourself enough time to reach the goal, but not so much time that you don't have to "work at it." Once you have determined whether your goal is short or long-term, take the time to plan how you are going to reach your goal. List the steps that you can take to obtain the goal. Be as specific as you can. This is a very important step. If you do not plan out how you are going to achieve your goal, then you are setting yourself up for failure! Another important factor in setting a goal is to list any problems that may come up that will prevent you from reaching it. This list should include ANYTHING that you think can stand in your way of reaching your goal. Include small things like your car breaking down, to illness, and big things, such as a death in the family. Remember, anything is possible. If you expect something may happen, then it won't crush your chances of reaching your goal if it does. Now you need to ask yourself what you would do to overcome each of the obstacles. By doing this you are "planning ahead," and you will be in a better position to deal with any of these obstacles, should they arise. Okay, by this point you have decided what your goal is. You have outlined the steps that you need to take to get there and you have figured out ways of dealing with any obstacles that come your way. Now all you have to do is start taking the steps one by one to complete your goal. Planning all these things out prepares you mentally to achieve your goal. You will not be as likely to give up or just "forget" your goal. Read over your goal often. Add any new obstacles and solutions you come up with over time. Seeing your goal in written format will motivate you to work harder to reach your goal. Planning your goal out in this way is the biggest part of accomplishing your goal. Congratulations, you are well on your way to achieving your goals! Contributed by Diego Norte http://www.DiegoNorte.com Send your suggestions or questions for the experts: mailto:denise@home-business-on-a-budget.com?subject=ExpertAdvice
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It's Your Dime - Reader's Feedback
None today. Your contributions here. E-mail your comments, profiles, or feedback: denise@home-business-on-a-budget.com?subject=Here'sMyDime
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Ad Swaps - More Great Reading
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Editor's Closing Comments
I hope you've enjoyed today's issue of Home Business on a Budget. I always welcome reader's feedback, comments and suggestions. Please feel free to e-mail me if you ever have any questions that I can help you with. I am always willing to help in any way I can. I also accept guest articles for publication. Please send them to the e-mail listed below with "article" in the subject line. Denise Hall Publisher/Editor Contact me: denise@home-business-on-a-budget.com Website: http://www.Home-Business-on-a-Budget.com
LEGAL STUFF
I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Home Business on a Budget Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does not constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. I respect the privacy of my readers. I will never supply or sell your personal information to any Third Party!
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