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Denise Hall Publisher/Editor denise@home-business-on-a-budget.com http://www.Home-Business-on-a-Budget.com Home Business on a Budget Newsletter is a bi-weekly publication. My mission is to help you succeed in your home business without spending an arm and a leg. Each issue contains useful tips, information and articles. Good luck in your business ventures! Translate this newsletter to another language: http://world.altavista.com/ Do you have a friend who would like this newsletter? By all means, pass it on please. The more, the merrier, as I always say! 
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My 2 Cents Worth - Editor's Chit-Chat
Hi All! Welcome to another Sunday with yours truly and thanks so much for letting me be a small part of your day. :~) If you're new today, a warm welcome to you. I hope you'll enjoy the issue. It seems Old Man Winter has hit with a vengence this year. It's not even "officially" winter, but we've already had 3 feet of snow here. Considering we have 4 more months before the weather will start to warm up, I'm scared of what else may be coming. LOL But this weather is good for the local economy. We have lots of ski resorts and snowmobile trails in this area, so people flock here on the weekends and during the holidays. And with the price of gas being way down now, they're arriving in droves. Ok, on with the rest of the issue... Today's Reader's Feedback column is a bit different than normal. Someone sent me a short video news story that's important for everyone to see. It deals with our safety and that of our families, so please be sure to watch it. There won't be a newsletter issue in two weeks (December 21st) due to the holidays. I'll see you in January with the next issue. Have a wonderful Holiday Season, no matter which one you celebrate. Denise P.S. Don't forget your Holiday Gifts: Click Here!
The Bargain Basement
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Feature Article
How To Stuff Your Funnel Full Of Potential Buyers And Create A Pipeline of People Ready To Spend Money With You (If you aren't making the sales you want or you aren't sure how to get 'em, this will show you the simple, proven process) Save this article for reference and use it as a reminder By Marlon Sanders It's funnel time. Your marketing funnel? Do you have one? If you don't, it's time you start TODAY! You don't have to spend forever putting your marketing funnel together. The big picture of the Marlon Sanders Marketing System is simple: 1. You target a group of people 2. You find out what they want to buy 3. You sell it to them Your marketing funnel is step three. This is where you start building a backlog of potential buyers for your product or service. You keep stuffing them in your funnel, stuffing them in your funnel, stuffing them in your funnel -- and pretty soon SALES will come out. The way it works is you cram your funnel full of potential buyers. These potential buyers are what we in marketing call "prospects," which is short for potential buyers. Then you send out emails or even text messages and cultivate your potential buyers with non-threatening calls to action. And you move them to the point of being a buyer. The FIRST SALE is something that's easy. You don't want to go for the big sale right away. Just something nice and easy. Then you build the relationship and go from there. How do you GET the prospects into your marketing funnel? They key to that is something simple, easy and non-threatening. Look at it like the old days when you were dating. You maybe went for coffee or a simple lunch. That's what you're doing with your prospects: "Hey, you wanna grab a cup of coffee?" NOT: "Hey, do you wanna go out for dinner, get stuck with me all night long, feel obligated to see a movie you don't care about and possibly have a really awful time!"' Anyway, after that cup of coffee, next thing you know, you're married, have mortgage and car payments, 2 kids in college and retirement staring down the barrel at you! That's called "the back end!" So this is what you do to get prospects in your marketing funnel. You offer something really simple, easy and non-threatening. This is why we typically use freebi reports, ebooks audios, cd's or teleseminars. It's a coffee date. ==> The secret though is you gotta have a system that keeps putting people in your funnel. Then you have to stay in touch with them with different offers over time. You never know WHICH day they're going to be in the buying mood. So send out freebies on occasion, refer them to articles or blog posts and, in general, keep in front of your prospects until they're in a buying mood. One of the other keys to success is knowing WHAT to offer to get people into your marketing funnel. ==> This is where doing surveys comes in. I do surveys to find hot topics that'll appeal to my market. By doing this, you base your marketing on data, not guesses. You need certainty, not guesswork. So SURVEYS properly done are a key to success. ==> Then once you know what people want, you have to package it. A little bit of nice graphic design helps create a feeling of value for your freebie. So package it up, dress it up, and make it look attractive. You can either learn to do a bit of design yourself using Design Dashboard, or hire someone or a combination. I recommend the combo approach. Learn the basics yourself then also find one or two go-to designers. The way you do this is by surfing web sites. And when you run across a good design, scroll to the bottom of the web page and see if the designer is listed at the bottom. A lot of times, designers will list their web site at the bottom of the page. Here is where you want to go with all this: 1. You know where to find your target audience 2. You have a very attractive freebie for them 3. You have a nice presentation for it 4. You keep your offers out there all the time so people are flowing into your marketing funnel every day 5. You regularly stay in touch with the people in your funnel. You send out freebies as well as offers. By staying in touch with people and making multiple offers, you're trying to catch them on that day when they're in a buying mood. How do you get your freebie out there on a consistent basis? a. You can run ads on blogs. b. You can design banners and offer them to affilaites to promote with. c. You can run Google ads. d. You can post in forums and list your freebie in your signature line. e. You can write articles and list your freebie in your resource box. f. You can pay to run your banner ad on targeted forums. g. My favorite way is via my affiliate program. We've spent the past four weeks revamping the graphic design at getyourprofits.com to spruce it up and will be releasing it next week. Is your freebie offer out there? Is it well presented? Do you have people regularly going into your marketing funnel? Are you staying in contact with them regularly? Do you have them on a list where you can easily contact them? Do you have a conversion process to turn them from prospects into customers? These are bedrock of an effective marketing system. The final thing is to remember it's a numbers game. You need a lot of quality prospects in your marketing funnel and you have to exude effort and time to get them there. A lot of people just don't get the numbers. They get 100 people in their funnel and feel like they should be well-heeled already. It's a numbers game. Get systems in place that STUFF your marketing funnel full of potential buyers. Marlon Sanders ----------------------------------------------------------- For step-by-step help in stuffing your marketing funnel chock full and overflowing, check it out NOW! http://www.promodashboard.com
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Grins 'n Giggles
A Woman's Dictionary Argument: A discussion that occurs when you're right, but he just hasn't realized it yet. Airhead: What a woman intentionally becomes when pulled over by a policeman. Bar-be-que: You bought the groceries, washed the lettuce, chopped the tomatoes, diced the onions, marinated the meat and cleaned everything up, but he "made the dinner." Eternity: The last two minutes of a football game. Exercise: To walk up and down a mall, occasionally resting to make a purchase. Hair Dresser: Someone who is able to create a style you will never be able to duplicate again. See "Magician." Hardware Store: Similar to a black hole in space - if he goes in, he isn't coming out anytime soon. Patience: The most important ingredient for dating, marriage and children. See also "tranquilizers." Valentine's Day: A day when you have dreams of a candlelight dinner, diamonds, and romance, but consider yourself lucky to get a card Courtesy of ahajokes.com
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Expert Advice
Each week I'll publish some tips or advice. I'll try to cover every subject I can think of, but if you have any suggestions, please send them to me at the e-mail address listed below. 5 Simple Tips to Boost Your Holiday Profits 1. List Holiday Specials First Place your Holiday items at the top of your home page so your website visitors see them as soon as they arrive at your site 2. Give Your Visitors Suggestions of Who Your Gifts Are For Put ideas in their heads - tell them who would love your gifts with statements like "a perfect gift for Mom" (or Dad) next to your gifts' descriptions 3. Place a "Top Gift Ideas Under $20" List on Your Website Show them your top selling Holiday gift products, and don't forget to implement #2 above with this! 4. Countdown the Days 'til Christmas A simple copy and paste code placed on your website will create urgency in your visitors by reminding them exactly how quickly Christmas is coming. Get your Xmas Clock at www.commentbaby.com 5. Send a Reminder Email Remind your list members that the Holidays are almost here and that they should visit your website now to finish their shopping and to take advantage of your special sale prices. Send your suggestions or questions for the experts: mailto:denise@home-business-on-a-budget.com?subject=ExpertAdvice
Advertising Options
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It's Your Dime - Reader's Feedback
Someone sent this to me, but I forgot to save their name to give them credit. I apologize, but thank you to whoever you are. :) I've never heard of this before, and quite frankly, I was shocked when I watched this. It's scary! Please watch it so you know what to look for the next time you buy tires for your car for the safety of your family. http://abcnews.go.com/Video/playerIndex?id=4826897 Your contributions here. E-mail your comments, profiles, or feedback: denise@home-business-on-a-budget.com?subject=Here'sMyDime
Free Stuff
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Ad Swaps - More Great Reading
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Editor's Closing Comments
I hope you've enjoyed today's issue of Home Business on a Budget. I always welcome reader's feedback, comments and suggestions. Please feel free to e-mail me if you ever have any questions that I can help you with. I am always willing to help in any way I can. I also accept guest articles for publication. Please send them to the e-mail listed below with "article" in the subject line. Denise Hall Publisher/Editor Contact me: denise@home-business-on-a-budget.com Website: http://www.Home-Business-on-a-Budget.com
LEGAL STUFF
I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Home Business on a Budget Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does not constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. I respect the privacy of my readers. I will never supply or sell your personal information to any Third Party!
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