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Denise Hall Publisher/Editor denise@home-business-on-a-budget.com http://www.Home-Business-on-a-Budget.com Home Business on a Budget Newsletter is a bi-weekly publication. My mission is to help you succeed in your home business without spending an arm and a leg. Each issue contains useful tips, information and articles. Good luck in your business ventures! Translate this newsletter to another language: http://world.altavista.com/ Do you have a friend who would like this newsletter? By all means, pass it on please. The more, the merrier, as I always say! 
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My 2 Cents Worth - Editor's Chit-Chat
Hi All! Welcome to another Sunday with yours truly and thanks so much for letting me be a small part of your day. :~) If you're new today, a warm welcome to you. I hope you'll enjoy the issue. I'm really excited today because I'm leaving. Yep, I'm saying goodbye... I'm heading to Wyoming early tomorrow morning to visit my son, daughter-in-law and 2 granddaughters. I haven't seen them in over 2 years, since the youngest was only 10 days old. I'll have computer access while I'm there, but I won't be online much. I have to play with my grandkids as much as possible. :~) If you email me and I don't write back immediately, rest assured I'll reply within 48 hours. And just so you'll remember my smiling face while I'm gone, I made something for you so I can leave you with a smile. Just don't laugh too hard. LOL It might take a minute to load, but it'll be worth it. Be sure to turn up your speakers, too. Denise did WHAT? I have a 3 1/2 hour layover in Minneapolis so I'm going to meet up with marketer Reed Floren who lives in that area. It'll be nice meeting him. We've known each other through email for a long time. Last year I met Doug and Teri Champigny in Niagra Falls when I was driving home from visiting my daughter and son-in-law in New York. That was a lot of fun. They showed me all around Niagra Falls and we talked marketing, too, of course. :~) If you ever get the opportunity to meet other marketers, I'd highly suggest it. It's fun getting together with like-minded people, and it can help your business a lot. You won't hear from me much these next couple of weeks while I'm gone, except pre-set messages in my autoresponder, but I will be sending you a few new emails. There's a new exclusive and unique giveaway coming up, plus my annual Crazy Christmas Sale. You won't want to miss either one of them. The next regular issue of the newsletter won't be published until January 6th. Here's an early Christmas card for you. Turn on your speakers for this, too. Merry Christmas and Happy New Year! Don't miss today's article below. It contains some helpful tips that I've learned by trial and error for using Google AdWords that will save you money on your clicks. And today's expert advice column was written by Marlon Sanders, so don't miss that either. New gifts were added at this site yesterday, so if you didn't grab yours yet, what are you waiting for? Scoot over now: Get your new gifts here OK, I'm outta here! I need to pack my bags. :~) I'll see you in 3 weeks. Until then, be profitable and have a very Happy Holiday Season! Denise
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Feature Article
5 Tips to Keep from Failing Using Google AdWords By Denise Hall (c) 2007 Anyone who has ever used Google AdWords pay-per-click advertising knows that if not done correctly, you guarantee your failure with AdWords and you can go broke fast. Like many other Internet marketers, I've used AdWords to promote various products. Unfortunately, I can't seem to please Google with my ads most of the time, so I pay too much per click and it's not worth the amount of sales I make. Google wants to see a certain click-thru rate so they know your ads are relevant to what their users are searching for. If you don't reach the minimum click-thru rate within a few hours after creating your ad, Google raises your cost per click... big time! I've had many ads that started as low as 5 or 10 cents per click but just a few hours later, my ads had stopped being displayed because my click-thru rate was too low for Google's liking. I would have had to pay $5 to $10 per click to start my ad campaigns again! Google "punishes" AdWords advertisers for not creating perfect ad campaigns. The problem for advertisers is that it's hard to know exactly what Google wants in an ad because they don't provide enough information. They want the ads to be relevant for what their users are searching for, which is understandable, but they don't explain what makes it relevant by their rules. Obviously, the keywords advertisers bid on must be relevant to Google's users' searches. It wouldn't do advertisers any good to bid on the keyword "widget" if they're not selling widgets. But the difficult part for advertisers is finding the right keywords to bid on and make a profit without paying a fortune in Google AdWords advertising costs. And Google's rules don't just apply to keyword relevancy. Google AdWords ads must also have a certain "quality score" which basically means if you write a crappy ad, you get punished by paying higher costs per click. You might be bidding on the most relevant keywords for your product or website, but if your ad stinks and you don't get enough click-thrus your quality score will be in the toilet and... you guessed it... you'll pay huge amounts per click. Advertisers must test and tweak their ads to find the best-performing keywords and ad copy, but while they're doing that, Google could charge them a ton of money. The result is that many advertisers quit using Google AdWords as a method of advertising because it costs them too much. The key to success using Google AdWords is to constantly change your ads and keywords, even your landing page, until you get it right... meaning you finally figure out Google's idea of a good ad. But that can take days, weeks or even months, and in the meantime you could waste a lot of money. On the other hand, you're guaranteed to fail using Google AdWords if you don't test and tweak your ads to correct your mistakes. Here are some quick tips to avoid common mistakes that advertisers make... 1. Be careful when you set your cost per click and daily budget for each ad. Don't allow yourself to spend more than you can afford to spend. 2. Don't bid on the main keyword for your product. There's way too much competition and you're guaranteed to pay high costs per click. For instance, don't bid on "widget" if you're only selling blue widgets. Instead, bid on "blue widget" or even more specific phrases, such as "buy blue widget." This way you know the people who see your ad are looking for a blue widget, not a red or green one, and you'll have a better chance of selling to them. 3. Bid on longer key phrases that people search for instead of just the main keywords or phrases. These keywords have less searches for each one than the main keywords do, but they also cost less per click. And if you use enough of these key phrases the total number of searches could exceed the number of searches for the main keywords. So you can potentially have more click-thrus and sales this way because the visitors are usually more targeted. Do keyword research at http://freekeywords.wordtracker.com by typing in your main keyword. It will show you what phrases people have searched that include your keyword. Use this list to determine the long key phrases you want to bid on. 4. Check your ads several times each day for their performance. If they aren't getting good click-thrus, tweak your ad copy and/or keywords. After all, there's no sense wasting money on advertising that doesn't pull in profits. 5. Don't worry about making a profit at first. I don't mean you shouldn't expect to get sales. What I mean is, if you spend $10 per day and make $10 per day, you're breaking even, so use the $10 you make each day to test your ads more. Once you eliminate some of the common mistakes that cause advertisers to fail using Google AdWords your profits will increase and your advertising costs will decrease. And that's the way it should be. ---------------- How to Avoid 50 Common Google AdWords Mistakes: http://www.home-business-on-a-budget.com/FailAtAdWords.htm This article may be reprinted in its entirety with this resource box intact.
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Grins 'n Giggles
This was taken from a newsletter that I receive each day. Get daily Internet tips, tricks, jokes and information: http://www.resource-a-day.net/member/index.cgi?gifts_n_things2002 Once there was a little boy that lived in the country. They had to use an outhouse, and the little boy hated it because it was hot in the summer and cold in the winter and stank all the time. The outhouse was sitting on the bank of a creek and the boy determined that one day he would push that outhouse into the creek. One day after a spring rain, the creek was swollen so the little boy decided today was the day to push the outhouse into the creek. So he got a large pole and started pushing. Finally, the outhouse toppled into the creek and floated away. That night his dad told him they were going to the woodshed after supper. Knowing that meant a spanking, the little boy asked why. Dad replied, "Someone pushed the outhouse into the creek today. It was you, wasn't it son?" The boy answered "Yes father". Then he thought a moment and said, "Dad, I read in school today that George Washington chopped down a cherry tree and didn't get into trouble because he told the truth." The dad replied, "Well, son, George Washington's father wasn't in the cherry tree."
Expert Advice
Each week I'll publish some tips or advice. I'll try to cover every subject I can think of, but if you have any suggestions, please send them to me at the e-mail address listed below. What's Your Sticking Point and How Will You Get Over It? By Marlon Sanders As you know, you either trade your time for dollars or you trade products for dollars. But let me relate a story that might be useful to you: I'm involved in another market that I'm considering creating products for. What I've found out is that MOST of the people in that market do NOT want to spend more than the price of an ebook to solve their sticking points and problems. They expect to get everything they need off of a free forum. Then, they go in the forum and post how discouraged they are! Occasionally one person finally spends some money to buy some quality information and know how. They post the gist of it to the forum. But since everyone is following different models, the result is a mish-mash of methods that may or may not work and combine well with each other. It's often the blind leading the blind. Nothing is wrong with people helping people. I have a 60-day forum to help my Info Product Dashboard buyers hook up with each other. What I've found is that ANY process has sticking points and steps that trip most people up. But the right piece of know how can help you get OVER that sticking point. And I've found that there are so many POV's (points of view) being promoted, people don't know WHAT to do. Understand that marketers have affiliates who promote a specific agenda, angle, method, approach or point of view in the forum. Why? Because they sell a product RELATED to that POV. But new people come in and get all caught up in the forum psychology. They think that the dominant opinion of the forum must be accurate. That's not always true. One of those sticking points in trading products for dollars is finding your target market. Another one is doing surveys to find out what people want to buy. Another one is figuring out how to create info products if YOU are not personally an expert on the topic. These are sticking points you MUST get over to succeed. But those sticking points and the right solution DEPENDS on what model you're following. Different models have different sticking points and different solutions. You can't take one model, identify sticking points for another model. Then grab solutions for a third model. Or, more commonly, try to combine ALL the models into one! That can be a REAL mess. Like let's take all good features from ALL cars and vans and make the "Super Car!" Or not. The way you make progress is to identify YOUR sticking point. Then work to get over THAT hump. So the question is, "At this point in time, what is YOUR sticking point?" What is keeping you from having your own products you can trade for dollars? Quick question: If you already HAVE a product, who is the target market for it and did you DO a 12-product survey? All the time I see people who have decided THIS is the product to sell. But they don't know WHO they're going to sell it to. And they haven't done a 12-product survey. That's called a shot-in-the-dark. Maybe it'll work. Maybe it won't. And doing about anything is better than doing nothing. At least you'll learn if you do something. Most people think you START with the product and then hunt for someone to buy it. And while you can succeed doing that, I advise you to start with a group of people you want to sell to. Come up with product ideas. Do a survey. Let them tell you what they want to buy. And more importantly, ask yourself what your real sticking point is. What's stopping you? Then, focus on overcoming that issue, whatever it is. 1. If you don't have a target market, you need to solve this puzzle. Who are you going to sell to? 2. If you can't come up with 12 product ideas for that market, you need to learn HOW to do that. 3. If you can't figure out how to get people to take the survey, you need to solve that issue. 4. If you can't find a way to get other experts to create your product for you, you need to learn how to do that. 5. If you have the paralysis of analysis, you need to get over it. ----------------------------------------------------------- Marlon Sanders is the author of The Amazing Formula That Sells Products Like Crazy If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit: http://www.marlonsnews.com Send your suggestions or questions for the experts: mailto:denise@home-business-on-a-budget.com?subject=ExpertAdvice
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It's Your Dime - Reader's Feedback
None today. Your contributions here. E-mail your comments, profiles, or feedback: denise@home-business-on-a-budget.com?subject=Here'sMyDime
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Editor's Closing Comments
I hope you've enjoyed today's issue of Home Business on a Budget. I always welcome reader's feedback, comments and suggestions. Please feel free to e-mail me if you ever have any questions that I can help you with. I am always willing to help in any way I can. I also accept guest articles for publication. Please send them to the e-mail listed below with "article" in the subject line. Denise Hall Publisher/Editor Contact me: denise@home-business-on-a-budget.com Website: http://www.Home-Business-on-a-Budget.com
LEGAL STUFF
I accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within Home Business on a Budget Newsletter. And, although all of the articles have been selected for their content, the publishing of such articles within this newsletter does not constitute a recommendation of the products or services mentioned or advertised within those articles. Be responsible! Always do your own Due Diligence before responding to any offer. I respect the privacy of my readers. I will never supply or sell your personal information to any Third Party!
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